Ad Strategy

The first part of building your campaign strategy is selecting the maximum amount of money you plan to spend daily on the campaign. Selecting a maximum ensures that your campaign stops when this budget is exhausted, and ensures that the campaign never exceeds the limit you set. Whatever number you select will only act as the maximum amount that can be spent. If the campaign contains products that are competing in low-traffic auctions or your maximum bid isn't high enough, you may not use up your daily budget. This is reflected in both your reports page and in your billing (available balance) pages.

Selecting Your Pricing Strategy

For the launch of the platform, the only ad pricing strategy available will be manual. This means that you will need to set the maximum click price manually (explained in the next step). The "Automatic" feature may become available in the future, where the system calculates how much to bid for you in order to match certain criteria (e.g. win every auction).

Selecting your Maximum Cost Per Click

The Ad Platform is auction-based, so your products will be shown to prospective customers only if a combination of your product relevancy and maximum bid is high enough. The more relevant your product is to the customer browsing the website, the less you will have to bid in order to win the auction and have your ad shown to the customer. If you are of similar relevancy to other competing products, then you will need to make sure that your maximum bid exceeds your competitors' bids in order to win the auction.

The maximum bid amount is the maximum that you are prepared to pay to have your product viewed by a customer. The actual amount you pay for a click is dynamic and based on several factors: the main factor is what your competitors are paying. The maximum impression price you will ever pay is $0.01 more than the maximum bid price of the product that you beat in the auction. For example, if your maximum bid was $0.28 and your competitor's maximum bid price was $0.24, you would only pay $0.25 (not $0.28).

Selecting Ad Rotation Strategy

If you have selected more than one product to advertise, you will need to select a strategy for how these products are entered into the auction if there are competing products. If you select "rotate products evenly" the system will enter one product at a time into the auction and each product will be ranked for relevancy according to the customer viewing the page and the maximum click price will be determined by the competing products bid prices in that particular auction. Rotating evenly will give each of your products the same amount of opportunities to enter into auctions, however depending on the competition, the click prices may vary. 

If you select "rotate and optimise" then the system will rotate the products evenly for a period of 90 days. Then the system will show only the products that are performing well and converting and will automatically stop promoting products that are performing badly (and costing you money).
If you have only selected one product to promote in your campaign then you will not see this selection.

Continue to Targeting

Once you're happy with your budget, please click the "Next" button located at the bottom of the page.